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How to Win More Valuations Using Property PhotographyMost estate agents treat property photography for estate agents as something that happens after they win an instruction. A photographer turns up, shoots the house, the images go on Rightmove. Job done. But the...

Nearly Half of UK Homes Fail to Sell. Here Is What That Means for Your Agency.Why 44% of UK Homes Fail to Sell and How Professional Property Photography Can Help Recent UK property research revealed a striking statistic: nearly 44% of homes listed for sale fail to...

Why Smart Estate Agents Are Building a Location Photography Library (And Why It's Winning Them More Instructions)There is a question that every buyer asks at some point during their search, often before they have even booked a viewing. It is not about the number of...

Spring Property Marketing 2026: Make the Most of the SeasonSpring property marketing in 2026 is the strongest opportunity vendors have had in years. The days are getting longer, gardens are starting to look their best, and buyers who have spent January and February...

How to Prepare Your Home for a Property Photography ShootWhen you prepare your home for property photography, you are doing the single most important thing you can to maximise your listing. First impressions are made online and they are made fast. Research...

Why FPV Drone Videography Is Becoming the North West's Most Powerful Property Marketing ToolIf you have seen a property video recently where the camera glides through a gate, sweeps around a gabled roof, and floats across a manicured garden in one unbroken shot, you...

Altrincham: A Modern Market Town with Timeless Appeal Altrincham: A Modern Market Town with Timeless Appeal At Sona Media, we have been lucky enough to photograph a number of properties across Altrincham, capturing everything from its sleek modern apartments to its...

Why Nobody is Engaging With Your "Just Listed" Posts (and How to Fix It)Beyond the Listing: How to Kill the "Boring" Estate Agent Feed Let’s be honest: if your social media feed is nothing but a sea of "Just Listed" banners and the occasional "Meet the Team" photo,...

Empty to Sold: Why Virtual Staging is the Secret Weapon for Modern Estate Agents Walking into an empty property can feel cold and uninviting. For many buyers, it is difficult to visualise how a sofa fits in the lounge or if a king-sized bed will leave room for...

The Winter Advantage: How to Make Your Listings Stand Out When the Temperature Drops In the property industry, there’s a common myth that winter is a "dead zone" for listings. We’ve all heard it: the gardens are bare, the light is poor, and everyone is too busy to...

The Future is Filmed: Quick Video Marketing Tips for UK Estate AgentsThe days of simply uploading a few photos and a description are over. In a crowded market, your properties need to move, and the best way to make them move is with cutting-edge video marketing....

Estate Agents: 5 Property Photography Mistakes Costing You Listings   As an estate agent, you understand that the moment a potential buyer clicks on a listing, you have less than three seconds to capture their attention. What is the main attraction? The photos....

Beyond Bricks - How Your Personality is Your Most Valuable ListingThe Era of the Authentic Agent: Why Your Brand Needs a Personality Upgrade The property market is saturated with stunning professional photography, immersive video tours, and perfect floorplans. As a...

The Power of Professional Property Marketing with Sona MediaIn the highly competitive real estate market, your property listings are the first and most crucial point of contact with potential buyers. High-quality visuals aren't a luxury; they're a necessity for any...

Property Marketing Trends to Watch out ForProperty Marketing Is Evolving The property market is becoming more competitive every year, and in 2025, presentation is everything. Buyers expect more than a few standard photos—they want immersive experiences that help them...

Cheshire Property Market 2025: Buyer’s or Seller’s Market? When it comes to the property market, timing can make all the difference. If you’re thinking about buying or selling a home in Cheshire this year, you may be wondering: is it a buyer’s market, or are sellers...

Why Professional Video is the Ultimate Tool for Selling Homes Faster and For MoreIn today's fast-paced digital housing market, first impressions are everything. While high-quality photography has long been the gold standard, professional video is quickly becoming the...

Lymm: A Slice of Cheshire Charm with Urban VibrancyLymm, a picturesque village nestled in the heart of Cheshire, has long been one of the region's most sought-after locations. Offering a unique blend of tranquil village life and vibrant amenities, it's a place where...